The New Emi Jewellery Range
It’s gorgeous, it’s bright… it’s brand new Emi jewellery! The range is full of colour pop, bold necklaces, earrings and bracelets that will always make a statement.
We had a chat with the founder of the range, the lovely Xander Kostroma, to find out more about the exciting collection.
What’s your favourite piece from the range?
For me it’s the new beaded waterfall necklaces, which are available in a choice of colours, as part of the new SS16 collection.
How has the range changed this season?
The first range we launched with you last year, we focused on small, intricate necklaces like The Golden Forest Necklace (which was shot on the amazing Stacey Solomon). Since then we have introduced lots of colour, more statement pieces have gone big for the new season.
What inspired the new designs?
I was inspired by African culture this season. I love the hand made feel in typical African jewellery. I wanted to use more natural products such as beading while combining the bright colours, which really captured my eye.
Tell us about the ethics behind the brand?
I have always been an active “eco warrior”. I live a vegetarian lifestyle and have been for about 15 years now. The factories that we work with are outside audited to make sure they comply with high working standards as requested. I have ethical policies in place to ensure the workers at a grassroots level are well-looked after and most importantly no sex discrimination occurs. We work with small factories that deal in small production so we know the lifecycle of the products from start to finish. I have a go-between agent who carries out inspections for us to ensure our policies are always met and quality is never compromised.
What’s next for the brand?
Actually this season we have introduced 2 new departments into the brand, we have expanded the collection to now include earrings as well as bracelets. Since our first season with you [Look Again], we have more than doubled our range and we continue to grow season upon season. Our goal is to become the no.1 supplier for on-trend, affordable costume jewellery while adhering to our excellent quality standards above all, keeping the ethical working policies in place at all times.
See more from the Emi range at Look Again.
